Ideas

How many people does it take to act on an insight? Ideally one but usually it's more like three. Data owns the facts. Finance owns the plan. The operator owns the result. Three sea…

Knowing what to do next was never a data problem. It won't be an AI problem either. Action requires three things: - Context — the tacit layer, the stuff that never makes it into a …

How many definitions of revenue exist in an org? Try counting the members in the leadership team. A c-suite exec once demanded I build a single source of truth. We already had one.…

There are three types of data questions and AI can really only handle the numbers. - Tell me a number - Diagnose a problem - Tell me what to do Tell me a number If you can prompt a…

Take any DTC/ecommerce startup and you'll find a familiar loop: grow revenue, keep LTV/CAC and payback periods tolerable. Marketing dollars buy traffic, traffic converts into order…