Knowing what to do next was never a data problem. It won't be an AI problem either. Action requires three things: - Context — the tacit layer, the stuff that never makes it into a …

How many definitions of revenue exist in an org? Try counting the members in the leadership team. A c-suite exec once demanded I build a single source of truth. We already had one.…

There are three types of data questions and AI can really only handle the numbers. - Tell me a number - Diagnose a problem - Tell me what to do Tell me a number If you can prompt a…

Take any DTC/ecommerce startup and you'll find a familiar loop: grow revenue, keep LTV/CAC and payback periods tolerable. Marketing dollars buy traffic, traffic converts into order…